The Publisher’s Desk: Cutting-Edge Approach to Raising Nitric Oxide

This month, we are introducing a new product called Neo40® Daily, along with Salivary Nitric Oxide Test Strips. We’re very excited about the research behind this product and its ability to restore nitric oxide levels, giving it applications in a number of health concerns. Additionally, the test strips offer a new way to measure nitric oxide levels. Please see the first in a series of articles about nitric oxide, “Just Say NO to the First Red Flag of Aging.”

In another note, the FDA recently announced that the comment period for responding to the Draft Guidance on New Dietary Ingredient Notifications is extended by 60 days to December 2, 2011. As I’ve reported in past columns, this draft guidance is horrifically flawed and will ultimately mean many supplements will be inaccessible to consumers altogether or simply too expensive. For example, the FDA says all new supplements since 1994 must be approved, but claims this will result in only 55 new applications. However, experts predict as many as 125,000 new applications, and the sale of these supplements will be illegal while the FDA decides what to do with them.

In addition, the total cost to industry for animal and human product safety studies will be between $2 billion and $165 billion. The only way the supplement industry could raise this money is through price increases. The FDA’s strategy? Fail to approve many supplements, then make the rest too expensive for the average consumer.

We are planning to submit comments through our FDA attorneys, and I will keep you updated on how this situation unfolds.